Calm, Cool and Connected - The Guide Book to Peace of Mind

Online Coaching for Young Professionals

January 07, 2022 Calm, Cool and Connected Season 1 Episode 128
Calm, Cool and Connected - The Guide Book to Peace of Mind
Online Coaching for Young Professionals
Show Notes Transcript

Online Coaching for Young Professionals

Therapy is an invaluable tool, but what do you do when you need some advice or perspective between sessions? The Journal That Talks Back answers that question with an interactive coaching experience that's always there to lend you the professional support you need.

Today Jonathan Friedman, co-founder of The Journal That Talks Back, shares with Dr. Fedrick the concept behind his work and how he came to it. Jonathan has personal experience with needing support between therapy sessions and an extensive background in youth counseling. Learn more about how you can find support right when you need it!

Key Takeaways from Liz’s chat with Jonathan:

• Hear about Jonathan's background and what inspired him to start the company
• Learn how journaling and coaching benefits mental health 
• Find out the difference between coaching and therapy
• Learn about all of the services that come with a subscription
• Hear how you can decide whether or not coaching is right for you

All of this and more, on this episode of Calm, Cool and Connected.

Learn more about The Journal That Talks Back:
Facebook: @thejournalthattalksback
Instagram: @jonathan_a_friedman

For more information on Dr. Elizabeth Fedrick, visit her website:
Connect with Dr, Fedrick on Instagram: @drelizabethfedrick

Watch the video interview here

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[00:00:00] Now more than ever. We have an opportunity to be a positive force in the world to help heal the divide, to treat each other and ourselves with respect. Well, there's so many tools out there from meditation to physical training, proper nutrition therapy, and so many others. We all need a little help navigating all the options.

Join us as we share in-depth information, insights and thought provoking discussions that will help answer your questions about how to stay calm, cool, and connected. During these times. Welcome to calm, cooling, connected your guidebook to peace of mind.

Dr. Fedrick: 

Hello and welcome to calm, cooling connected. I'm your host, Dr.

Elizabeth Bedrick. We live in a culture of this. It's common in our society to have conversations about how much we work, how little sleep we get, and quite frequently what our next professional or educational endeavor consists of this sense of pressure and extreme expectations often starts in the teen years and just expands throughout young adulthood.

Our next guest, Jonathan Friedman, the president [00:01:00] of the journal that talks back is here to talk with us today about a new tool that he's designed to help manage these stresses. Hi, Jonathan, welcome to our 

Jonathan: show. Hello. Hello. Super excited to be here. Thanks so much for having me, Liz. Yeah. So happy 

Dr. Fedrick: to have you with us.

So this is a really cool tool that you've come up with. So this, this societal pressure and the expectations of busy, busy, busy, and success, then all of that has really taken a toll on young professionals, mental health. And it sounds like that is what you were working to address with this. 

Jonathan: Absolutely.

When we look at a lot of different like coaching programs, counseling programs, syrupy programs, they're all tools in the toolbox and what we really wanted to do looking at sort of, especially during this Covidien time we really wanted to sort of create something that can be a really on the go piece to this mental health puzzle.


Dr. Fedrick: Tell us a little bit about your background. So you have a background in mental health as well. 

Jonathan: Absolutely. So I went to Ryerson university here in beautiful [00:02:00] Toronto as a child and youth counselor. I worked in that profession for about eight years and then right before COVID me and my step-mom kind of took a look at each other and said, I think we should develop a tool that can service young professionals who are struggling more and more with their mental health, with career challenges and to make it more accessible and on the go and all of those different.

Dr. Fedrick: So, do you have a background in tech as well? Or how did you make that transition from mental health to tech? 

Jonathan: A lot of YouTube videos. You talked to yourself a lot. Yeah. So you know, all of the UX design components for the actual service itself, but also all of our web design as well. 

Dr. Fedrick: Okay. So what is the research that went into, like, what are the benefits let's just start with the basic benefits of journaling.

What was the research you guys found? 

Jonathan: Absolutely. So as I mentioned, we're a family company and my stepmom has been running frame of mind coaching for almost 17 years. And in between her co weekly coaching [00:03:00] sessions, she journals with her clients. So it allows for that daily connection and for things to move forward really rapidly.

And when we were looking at. How young professionals are connecting with each others through texting. We really want it to sort of, you know, take a deep dive into how we can, you know, sort of piece all of those different things together. So I went to you know, my friend group to, you know, the broader entrepreneurship group in the broader community in Toronto and in Canada.

And I sort of did interviews to kind of see, you know, what people were needing, what people were really struggling with. And we really took all of those pieces, took our big Starbucks cup with all the boxes on the side and tried to check off each box while designing our service. We've been up and running since October 18th and so far.

So good. We're really happy with us. Sort of what's been going on. 

Dr. Fedrick: Okay. And so I know like for my clients, with the, the benefits with the journaling that really allows them. So let's say they're sitting down with a traditional journal, or even a lot of them are moving towards the app, [00:04:00] but you know, they're writing about their day and they are writing maybe sometimes it's gratitude journaling, but it's a really effective way to help get things out, to stop the vacuum.

So to speak of like the thought spiral. What, what is the in addition to your tool that makes it so you meet two basic? 

Jonathan: Absolutely. So as you noted, one of the really key components of journaling is it really allows to get those thoughts onto paper and for us as individuals to sort of see the patterns that are happening again and again, our thinking and what we see is what happens often in our professional life probably shows up in our personal life and our relationships so on.

And so. And what we did with the journal that talks back is rather than sort of just having that journal or having an AI to read and respond. We have our own trains and certified coaches reading and responding to every journal. So it's kind of like a coach in your pocket coach on the go. It connects that coaching, you know, counseling, therapeutic piece with the journey.

Dr. Fedrick: Okay. Interesting. And so [00:05:00] is there a limited, so I know with some of the therapy apps, which is different because it sounds like more like a coaching app but there's a limited amount of interactions you have based on your subscription. How do you guys run your models? 

Jonathan: Absolutely. So our model is unlimited coaching for $200 a month, and then $5 a month out of that $200 goes to our, pay it forward fund to help people who can't otherwise afford our service to afford them that service.

There's no tiered system. If you journal a hundred times in a day, your coach gathers that information and reads and responds to that. If you journal once a day, three times, Whatever the case may be that it's one, one program for at all. 

Dr. Fedrick: Okay. Interesting. And so why do you think what got you and your stepmother interested in the young professional community?

Like why do you think there's such a struggle with mental health in this specific Democrat? 

Jonathan: Absolutely. I think one, one of the key [00:06:00] pieces for me I've been living on and off on my own for almost 10 years. I'm 28, but I've been living on my own pretty much since I've been 18. I struggle with an anxiety disorder myself and going working, you know, 75, 80 hours a week, quite often when I was a youth worker or even now as an entrepreneur, there's so much work, so much stress that really, you know, takes over my life and really causes me.

A lot of pain. So going to therapy, going to having coaches, having all of those different pieces has been super helpful for me. But one of the pieces that I always felt was missing and how I felt technology could really aid is by having all of the like free. Sorry. So for example, let's say I have a therapy session on the.

And then that Saturday, I try and go on a date and you know, we're going dancing, but being close to all those people really is a struggle for me. So as a result, I have an anxiety attack, but now I have to wait two weeks for my next therapy session. And when I was conducting those interviews, while we were dreaming and creating the service, we [00:07:00] were finding a lot of people were sort of struggling with the same thing.

People were accessing different therapies, but there was no really in between. And that's really where we started to design and build things. Okay. 

Dr. Fedrick: So, so what I'm hearing you say is that this is not a replacement for therapy by any means. It sounds like you're using it as a complimentary tool to, to somebody already receiving their.

Jonathan: Absolutely. And we have an intake call at the beginning of any coaching relationship and we're the first people to, you know, like we do a bit of a risk assessment. We hear what people are saying, and we're the first people to sort of refer to other therapy services, as well as coaching. Isn't a good fit.

We are a coaching service, not a therapy service, but we're really a tool in the toolbox. We can be really helpful for people or we can help connect people with other resources that may be more appropriate for that. 

Dr. Fedrick: Okay. I love that you make that distinction because you're, it's more of, this is an additional tool.

This is a coping skill. This is something you can use to help with your mental health. This is not the be all. For somebody working through [00:08:00] mental health difficulties, 

Jonathan: we know all across the board, one size does not fit all with any therapeutic coaching, counseling, whatever. What you, what, whatever the case may be relationship.

But there's definitely a gap in coaching, especially for young professionals who are working so many hours, especially in cities like Toronto, where to make your rent. You have to work 60, 70 hours a week to put things together. You're working two, three jobs. Maybe you're starting a side hustle. And the struggle is real.

So that's really our strength and that's where we come in. But given my background with child and youth counseling, the mental health piece and the adaptive technology piece has always been really a big part of my work and my practice. So that's part of what we try to bring. Got it. Okay. I 

Dr. Fedrick: love that this is just such a supportive addition to somebody's day to day life.

I really like that. Tell us, where can our viewers find out more about you? Are you on social media or what is your website? 

Jonathan: Yeah, so any [00:09:00] listeners or viewers can find We're on Social media on Instagram at journal that talks back on frame of my, on frame of mind on Facebook at the journal that talks back frame of mind, just the other company.

You can find them a frame of mind And also I started a Tik TOK. So you can find me a Jonathan Friedman, 1993. I share some you know, creativity tips, some tips around entrepreneurship about managing. But yeah, if you or anyone, you know, is really, really struggling with their careers or looking to take that next step, you can find and you can book a call with us there.

Can we find 

Dr. Fedrick: you dancing on Tik TOK? 

Jonathan: I did once I'm going to try and dance more. I got some work to do, but I, I do play some guitar on there. There might be some vocals coming up pretty soon, but I try and keep like some of my own like personal creative stuff that I really try and be a part of. It really helped me with my own mental health as well as some of the more coaching pieces.

That's great. Thank you so much for being here, Jonathan. It's an [00:10:00] absolute pleasure, Liz. Thank you so much. Okay. 

Dr. Fedrick: And thank you all for tuning into this episode of Collin cooling, connected. Please make sure to find us on Facebook and Instagram, and also make sure to subscribe to our podcasts so that others can discover our content as well.

Thank you again for joining us on this episode of calm. Cool and connected. .